It seems like every day there's a new form of online dating.
No matter what type of relationship you're looking for — from the forever kind to the friends-with-benefits kind — there's an app for that!
This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.
Such sites earn revenue from a mix of advertising and sale of additional options.
The stigma associated with online dating dropped over the years and people view online dating more positively.
Further, the 2016 Pew Research Center's survey reveals that the usage of online dating sites by American adults increased from 9% in 2013, to 12% in 2015.
Since advertising revenues are modest compared to membership fees, this model requires a large number of page views to achieve profitability.
However, Sam Yagan describes dating sites as ideal advertising platforms because of the wealth of demographic data made available by users.